Spring 2025: The Eyes of Oliver

OP Stories · Campaigns · Spring 2025 · from the archive · Spring 2025 — The Eyes of Oliver

The Eyes of Oliver

More than Meets the Eye

How do our glasses frame our outlook? Oliver Peoples' Spring 2025 campaign reflects on this idea with a protagonist who becomes visible only through the lens of Oliver Peoples frames. Drawing from evocative Hollywood imagery and its fabled history, director Guy Aroch envisions a world where our eyewear doesn't just shape our view—it transforms our perspective.

The film opens with Oliver, played by actor Brandon Sklenar, coolly surveying the iconic 5-acre grounds of the Beverly Estate. Fortified by towering hedges, the storied property once served as a conspicuous hideout for movie star Marion Davies and media mogul William Randolph Hearst—a location as elusive as our protagonist’s gaze behind the timeless Cary Grant Sun.

The dramatic estate captures the glamour and intrigue of silent-era cinema, reflected in the Eyles sunglasses worn by our fiery lead, Camille Rowe. An onlooker witnesses our co-star confront Oliver, but when she lowers her frames, he vanishes. Was he ever truly there?

Stylish, clever, and effortlessly cool, the Hollywood-inspired 2025 campaign celebrates Oliver Peoples’ legacy of framing Los Angeles. Behind the eyewear, the city’s magic comes alive, transforming spectators into participants and casting each of us as the star of our own movie.

Credits

PHOTO AND VIDEO: Guy Aroch

WORDS: Maddie Phinney

Frames in this story: Cary Grant Sun (api:frame:ov5413su), Eyles (api:frame:ov5580su), TK-13 (api:frame:ov1353st), Aero II (api:frame:ov1358s), Etlin (api:frame:ov1355t), Sarelle (api:frame:ov5577), TK-10 (api:frame:ov1359t), O'Malley Sun (api:frame:ov5183s), TK-11 (api:frame:ov1360t), Cary Grant (api:frame:ov5413u), O'Malley (api:frame:ov5183). Also named in this story: 1971C.